The benefits of blogger outreach are fairly apparent with improved brand awareness, increased traffic and enhanced SEO being the obvious plus points.
However, why has blogger outreach suddenly had a revival, and more importantly, why is it so essential for your business in 2020?
1. It Increases Brand Recall
If you want people to recognise your brand within a specific industry or product category, then you need to be implementing a blogger outreach campaign. In fact, brand recall in companies who invest in this form of marketing can be up to twice as high as those who have not utilised blogger outreach.
2. It Encourages Positive Word Of Mouth
Today’s consumers rely heavily on reviews of products and services when making their decision on what businesses to support and use. Therefore, one bad Amazon or social media review can result in a substantial loss of business and revenue.
However, if you align yourself with a trusted and popular blogger or influencer who writes positively about your brand, you can expect this positivity to spread to potential customers.
3. Search Engines Love Natural Links
Natural and authoritative links that point to your website are seen in an incredibly favourable light by the most popular search engines such as Google and Bing. In fact, it is one of their top 2 ranking indicators when they classify their search results.
If you would like to explore more ways in which you can use blogger outreach to improve your search engine ranking, then visit clickintelligence.co, a digital marketing agency that specialises in SEO services.
4. Exposure To A Niche Audience
You may think that putting your brand in front of as many people as possible is the best method for increasing traffic to your website and boosting sales. However, it is vital to remember that it is equally as important to target the right people.
Think about it. If you advertised a fishing rod to 1,000 people who have shown no interest in fishing before, as well as advertising it to 10 people who are fishing fanatics, which technique do you think would generate more sales?
By choosing a niche blogger or influencer, you are guaranteed to reach the right people. Plus, they are more likely to remain loyal long-term customers due to your affiliation with their preferred blogger.
5. It’s Extremely Cost Effective
With traditional means of advertising becoming more and more expensive, and many small businesses being priced out of this way of marketing their brand, blogger outreach has become more popular than ever before.
Although it can be useful to invest in initial help from a digital marketing company if you have not previously tried blogger outreach (and the return on your investment will be clear for you to see), once you know how to find the right bloggers and influencers and also how to make contact with them and convince them to work with you, the ongoing costs are minimal.