Once you created your website, the next step is to bring traffic. Even if you create the perfect niche website you have to advertise it in order to bring users to check out your content. Just because there are thousands of websites created every day, the advertising market is filled with competition.
High competition means that you will have to pay more to reach more people. The standard website advertising is becoming more expensive and that is why a lot of people search for other creative website marketing strategies.
There are a lot of methods to advertise your website and they are separated into two groups passive and active. Passive advertising means that you can optimize your website in order to reach more people, and on the other hand, active advertising means that you come up with direct campaigns to target specific audiences with paid ads or any other priced method.
We are going to take a look at some of the most effective advertising methods.
1. Search Engine Optimization
Everyone is talking about SEO, but most of us ignore the fact that is very important when we are building our website audience. SEO is considered to be a secret marketing weapon to help drive more traffic and therefore customers on your website. By optimizing your website and improving the SEO, your website will become more visible and rank higher up on the search engines.
There are many different things that need to be improved such as keyword optimization, image optimization, content creation, website speed and etc. to achieve the perfect SEO.
2. Understand Google AMP and Use It to Drive Traffic
Accelerated mobile project is an initiative by Google and it is created just to accelerate website speed on mobile. Many people browse websites on their mobile phones and by 2020 that number will grow up to 2.87 billion. Most of the people will abandon the website if the load time is slow, that is why you have to AMP-optimize your site and receive the lightning symbol next to your URL. Google hasn’t confirmed that they use AMP into their algorithm, but you will notice a significant increase in your traffic.
3. Retarget Ads With Google AdWords
If you want to advertise your website on a tight budget the use of intent retargeting on AdWords is the right way to go. This is usually the safest investment just because it targets the people who already visited your website. This is only possible if you already have some traffic on your website. This method is popular on eCommerce websites where users do not convert into customers on the first visit.
4. Partner With Other Brands
The partnership between websites is a powerful tool to drive traffic to your website. However, the partnership is hard to come by and some brands can charge you a lot of money.
5. Link building
Link building is a strong strategy to keep your visitors engaged with the content. Link building is when you build your website articles that connect to one another. This way the user will be kept longer on your website as they go from one article to another through cleverly placed links.
6. Social Media Marketing
Obviously, you cannot ignore the power of social media. There are many platforms such as Facebook, Instagram, Twitter, Pinterest, etc. that you can use to reach out to more customers. You have to find the right platform for your website. There are many options that you can use in order to target audiences and promote your content. This is a key element for success, the right targeting strategy could save you a lot of money by showing ads only to the users that are most likely to engage.
These are some of the methods that you can use in order to attract more users, there are plenty of other marketing options that you could try and see if they work well for your brand. The best way is to keep improvising and try new things that until you find the right solution. You should always see what big companies use as their marketing weapon. For example, if you are into football and the NFL odds, you can learn a lot from their marketing strategies that could be implemented on your website.