Social media is a worldwide phenomenon that is growing more and more rapidly year on year. It has revolutionized the way that business is done, and how people expect to be able to connect with and buy from businesses all around the world. There are many reasons why business needs to have at least one social media network set up, and we have listed out some of them for you.
It’s Where Your Audience Is
Did you know that Facebook has close to two billion users? Then there is Twitter which sees 500 million tweets happening every day. Social media is huge, and it is likely that many, perhaps all, of your target audience are using at least one site to keep up to date on what their peers and the companies and celebrities they like are doing.
More and more people are signing up to social media every day,and if you can advertise on that network, then you are going to be able to reach a lot more people than purely by advertising in other ways. It’s important to remember that you will need a great, user-friendly website as well, so invest in some affordable web development to ensure that when people find you through social media, they have somewhere to go from there.
Find Out More About Your Customers
Social media platforms are an excellent place to gain a better insight into your customers’ buying habits, and their likes and dislikes. Thanks to the algorithms in place, if you sign up for advertising through one of these sites such as Facebook, Twitter, Instagram, Pinterest, or Snapchat (amongst others) you can find out who your customers are, where they are, their age range, what they think of your brand, and much more.
If you use this information properly, you can tailor your social media advertising (and offline advertising too) exactly to them, making them more like to want to buy from you.
Engaging withyour customers is something that you must do in order to secure your brand in their minds in a positive way and to keep them thinking of you. Social media is perfect for doing exactly that and gives you the ideal opportunity to engage in conversation, ask questions, answer queries, and even run competitions and quizzes. All of these things will help you to create a well-loved brand that people will turn to time and again.
Social media isn’t just about engaging with and learning more about the customers you already have. It’s a good way to find new customers too. If you can create posts that are shared (maybe even that go viral), you can boost how far your company goes massively, and you won’t even have to spend any of your marketing budgets to do it. You’ll need to take time to create a post that will cause interest, of course, and once you have done that, the rest is down to the people who see it and what they think of it.