If you are the creative type, then Etsy has made things easier than ever to sell your crafts, artwork or clothing line.
The thing is though, it isn’t as easy as it seems. Not to say that it is hard, but you can’t simply put up a couple of pictures of your work and sit back while the checks roll in. There’s more to it than that.
There is a huge market already shopping on Etsy so you don’t have to worry about bringing traffic to your product. And processing payments is done by Etsy so that is also one less thing to worry about.
In this article, I will go over several ways you can have success with selling on Etsy.
Research Your Product
Before you go all in and start making your products, take a look and see what is selling. Go to the best selling items tab and see what people are looking for.
There is a market for everything if you do it right, but you can take some cues from these listings.
The best way to go about it is to see what type of products are popular and then find a way to make them different.
For instance, prints are very popular. But you can stand out with prints that are laser etched instead of drawn or from photos. You don’t have to do the etching yourself, just contact a laser etching company and have them put together an order with your own unique design.
That’s just one idea. There are so many ways to put a different spin on what is already selling so you can stand out from the crowd.
Research The Keywords
You have to understand what people are searching for so you can make sure that your product comes up high in the search results. Etsy works very similarly to Google in this respect.
You have to use the right keywords. Think like a customer and try to find the many variations that they might use to describe your product. Then add those tags in the dashboard when you are listing your product.
You’ll be able to see which words are working and which ones aren’t by looking at your metrics on your dashboard after a while. You will see which ones are getting views. If you see some underperforming, then get rid of those and try some new ones.
Use Lots Of Pictures
If your main competitor uses few pictures, then this is a great opportunity to beat that listing. Take lots of pictures from many different angles. You can also use ordinary objects in the pictures for scale so people have an idea of how big it is without looking at the size listed.
The more info they can get just from looking at a picture, the better.
Don’t try to get too artistic with the pictures.