Microsoft’s Partnership with OEMs Results in Over 22 Windows Phone Based Smartphones

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Undoubtedly, 2014 is an important year for the Redmond based software giant. Earlier this year, Microsoft announced partnership with 14 new OEMs to make smartphones based on Windows Phone operating system. Now, it appears like these hardware partners have announced over 22 new models.

By saying 22 new smartphones, we also include the Lumia smartphones that were unveiled at the IFA 2014 event that got over last week. At the event, Microsoft launched Lumia 730 and Lumia 830 respectively. In addition, manufacturers such as BLU, Archos, Kazam, Yezz and New Generation Mobile (NGM) also came up with several Windows Phone devices adding to the list.

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Of these companies mentioned, NGM came up with its first Windows Phone based smartphone and dubbed it after the popular motorcycle – Harley-Davidson. Microsoft even commented that NGM Harley-Davidson is made especially for the Italian market and it will go on sale in that region in October. For this limited edition device, NGM partnered with the American motorcycle maker and it is priced starting from €249.

One of the top tier Windows Phone offering is from the Taiwanese tech giant HTC that launched the HTC One M8 for Windows Phone with exactly the same specifications as the firm’s Android flagship model that was launched earlier this year. The highlight of this handset is its imaging hardware comprising of UltraPixel camera with Duo Camera setup that will compete with the PureView camera aspects.

Furthermore, Microsoft did not fail to join hands with the India based manufacturers including Micromax and Xolo to launch smartphones such as Canvas Win W092, Canvas W121 and Win Q900s that are all priced in the sub Rs 10,000 price bracket. These handsets are based on the Windows Phone 8.1 operating system.

It appears like Microsoft has clearly understood that it cannot succeed largely only with the Lumia series as the limited handsets make its way in the competitive market. On the other hand, the most popular platform – Google’s Android OS has enough flagship models coming up every now and then with the partners such as Samsung, Sony, LG, HTC and Motorola. May be, Microsoft will partner with even more even vendors to launch flagship models like how it did with HTC.

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