When you run your own small business, you can’t afford to lose customers on a regular basis.
Some business owners end up doing that. This is especially the case when their customer service isn’t adequate.
If you want to keep the customer pipeline flowing, you need to make sure you are going out of your way for them. To do otherwise is a disservice to them and your business.
With that in mind, are you making sure customer satisfaction is one of your top priorities?
Customers Always Come First
To do everything possible to keep your customers happy, remember the following tips:
1. Credit Card Services
For starters, do you offer your customers all the services that they want and need?
While customer service includes many practices, some should immediately come to mind.
For instance, you will find very few customers who don’t at least want the option of using their credit cards.
In using credit cards to buy goods and services, customers can avoid carrying large sums of money.
So, how easy do you make it when it comes to credit card processing services?
By making credit card transactions easy to do, you’re much more likely to see increased business.
You also want to take a look at how competitors do the credit card process.
In some cases, businesses will charge consumers more to use their cards instead of cash.
Weigh the pros and cons of such a move.
The last thing you want is to see many of customers going elsewhere for a better deal.
2. Online Store
With many consumers opting to shop online, offering Ecommerce is to your benefit.
That said make sure to put time and effort into any Ecommerce efforts you put forth.
One of the worst things you could do is have an online store, only to see it fail on many levels.
Your online store needs to offer the following:
- Convenience – Make sure your store is not only available 24/7, but it is easy to navigate.
- Products and services – It is important you offer the latest in products and services. Check to see what the competition has so that you are not falling behind.
- Service – Be sure to also have proper contact information in place. That contact info allows you to help any consumers who are struggling with making an online buy.
3. Social Media
One of the best ways to keep customers around and new ones coming is in using social media.
With the right social media approach, you keep consumers in the loop about what you have to offer.
As an example, do you have a Facebook page?
Make sure to fill it with not only information on your business, but trends in your industry.
You should also use the page to run consumer contests and more.
By keeping consumers interested and involved, you stand to keep many of them around for the long haul.
If you haven’t been big on social networking up to now, change that approach as you move ahead.
In running your small business, what advice would you have for others small biz owners?
What advice are you looking for from other small business owners to get your company where you want it to be?