Which Books Should You Read For Your Tech Start-up

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It’s so important to have a good foundation of strong knowledge and information before beginning a business venture. If you’re starting a tech business, then this article is for you — we’ve teamed up with Where The Trade Buys, a leading UK supplier and provider of PVC banners for businesses, and scouted out the best reads for your business.

In these top picks, you’ll learn how to speak to investors, nurture a great working environment, and keep ahead of the ever-changing technology trends.

Conscious Capitalism

From shareholders to employees, author Raj Sisodia and CEO of Whole Foods John Mackey think capitalism can benefit the workplace.

Start-up companies and established businesses alike can be impacted by how they treat the people within their company. Referencing several other leading companies — such as UPS, Google and Amazon — Conscious Capitalism gives an insightful and expert analysis of how you can infuse your business environment with positivity for the optimum workplace culture (an essential component of Google’s success and almost expected by many people working within the innovative tech industry today). Being conscious of how your company can impact the world and how you can create a desirable environment to engender creativity and originality could make all the difference to your business’ success in the first few years of its life.

Bold: How to Go Big, Create Wealth and Impact the World

A great first read in the world of business, Peter Diamandis and Steven Kotler have crafted a three-part how-to guide for start-up businesses. The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend.

In part two, success stars such as Richard Branson offer up trade tips, tricks, and secrets, along with inspiring comments. Bold’s finale discusses the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.

The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

Want to know what the future holds? The Inevitable explores the potential trends in tech for the coming 30 years. The best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business.

Kevin Kelly looks at the long-term effects of technology on work and play, from manufacturing to home life. Want to prep your company now for the customer of tomorrow? Then, get ahead of the game.

Your One Word

Evan Carmichael starts a biotech company and sold it by the time he was 19. You’ll want to hear his tips for success!

Draw out your company’s potential with Carmichael’s advice and experience at hand. If you need a boost of confidence and an injection of motivation to start making your tech-business dreams come true, immerse yourself in the powerful words of Carmichael.

How Google Works

Aim high! You might be a start-up business now, but so was Google at some point!

Eric Schmidt and Jonathan Rosenberg are Google executives and the authors of this work, which means you’re getting a unique perspective into successful business tactics from the best. Renowned for its innovation, creativity, and ability to bounce back from errors (remember Wave?), this glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.

Networking Like a Pro

Networking Like a Pro is written for new business owners, so you would be doing your business a disservice by missing out on it. Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows.

If you want to be heard in this industry, you need to reach out. From making useful contacts to develop your business, to implementing an effective referral marketing campaign; Networking Like a Prooffers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.

The Lean Start-Up

Eric Ries, author of this next book, presents a path for new-to-the-sector business owners to follow. This book looks at how new companies can launch, adapt and grow within an industry that has fierce competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls. This book is essential to anyone who wants to remain innovative as their company picks up momentum.

The Industries of the Future

If you’re looking to stay one step ahead of the competition, take a look at this work by Alec Ross. A New York Times bestseller, Ross delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders.

As a senior advisor for innovation to former Secretary of State Hilary Clinton, Ross’s writing is a one-of-a-kind opportunity to hear from such an esteemed position. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.

The Upstarts

Offering a wealth of practical advice, Brad Stone’s The Upstarts is not to be missed. The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world.

Going against the trend can sometimes make your business stand out from the masses, as this book reveal with its company examples. What can your business do to change the world?

Time to fill your bookshelf with the best words of wisdom to support your business in 2018!

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Deepanshu

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